Barack Obama A More Perfect Union - 1090 Words

We may not have come from the same place, but we all want to move in the same direction. Barack Obama’s speech â€Å"A More Perfect Union† (Nov. 17, 2008) captivates our nation with its thought out structure of the division and inequality in America. Obama successfully used allusion and repetition. Along with personal anecdotes to identify with the audience. Opening with We the people, in order to form a more perfect union.† conveys an image of the constitution for the purpose of the speech; what comes next is â€Å"Two hundred and twenty one years ago,† an opening that places him in the tradition of Lincoln at Gettysburg and Dr. King at the Lincoln Memorial â€Å"Five score years ago.† Concentrating on the nation’s misunderstanding and†¦show more content†¦Giving the nation confirmation that he understands the role of history as well as the present-day concerns affecting our nation. Obama uses imagery and allusion, when describing t he countless ways that racism is displayed in our society. The imagery of race and racial conflicts within communities; bringing to light the prejudice and first hand experiences of racism, majority of the American people are aware of the racism dilemma we have as a nation. Obama said â€Å"the memories of humiliation and doubt and fear have not gone away; nor has the anger and the bitterness of those years. That anger may not get expressed in public, in front of white co-workers or white friends. But it does find voice in the barbershop or around the kitchen table.† Later he proposes a solution, that it is essential for the African American community to stop becoming victims of and accept their past. Giving the African American community the inspiration to be more positive; being able to identify with Obama’s judgment of race within their community. President Obama also acknowledges a similar issue with the white community. â€Å"Most working and middle-class white Americans dont feel that they have been particularly privileged by their race†¦. As far asShow MoreRelatedBarack Obama s A More Perfect Union1460 Words   |  6 Pages Harsh Kumar Mr. Dowlen 3rd period Barack Obama’s â€Å"A More Perfect Union† Biweekly Journal Summary: President Obama’s, â€Å"A More Perfect Union†, speech conveyed many of his beliefs concerning racism. Obama is the son of a white woman and a Kenyan man, and just because of his race people are either with or against him. He begins his speech by talking about the founding fathersRead MoreBarack Obama s A More Perfect Union 999 Words   |  4 Pagesâ€Å"We the people, in order to form a more perfect union.† Barack Obama begins his moving speech with this message, trusting that new and renewed ethnic views will form in our nation’s voters. In March of 2008, Barack Obama was in the depths of his campaign to become President of the United States. The preaching given at that time, called â€Å"A More Perfect Union† revealed his thoughts about racism and equality in America. Throughout the time since that speech, many voters and politicians have given theirRead MoreBarack Obama s A More Perfect Union1580 Words   |  7 Pagesdoors can be opened. Not only can that result in the idea of change but actually show evidence of it. But this act cannot be done alone. It requires more than one to stand together to complete this challenge. With voices heard and actions done, Senator Barack Obama believes that this can be accomplished while giving his speech â€Å"A More Perfect Union†. Obama argues that the problems we have today are from the past. He states they still remain because we allow them to control us and the world we live. InRead MoreAnalysis Of A More Perfect Union By Barack Obama Speech1178 Words   |  5 PagesDo you believe that the U.S. needs to be more â€Å"united† to be able to become better as a country? Former president, Barack Obama does. â€Å"A More Perfect Union† is the name of a speech given by Barack Obama in 2008 for his presidential campaign. In his speech, Obama builds an argument on how United States citizens must come together and look past racial and ethnical differences in order to better our country. Throughout his speech, Obama states various reasons to support his argument. Some of the manyRead MoreLetter From A Birmingham Jail And Barack Obama s A More Perfect Union1304 Words   |  6 PagesIn Martin Luther King Jr. s Letter from a Birmingham Jail and Barack Obama s A More Perfect Union, both leaders discussed many of the same issues. The big theme in both was about race in the United States and becoming a much more unified nation despite our race, gender, religion, sexual orientation, etc. Both of these leaders also touched on the fact that in order to solve the problems in this country, we must be unified and work together. One quote that really stood out to me in Letter ofRead MoreRacial Formation Within Hegemony And Common Sense1673 Words   |  7 Pagesunderstand how the force and the consent plays a major role within each party or community in the United States of America. Now, in the title, â€Å"A More Perfect Union,† author Barack Obama emphasizes that race has diverse stories in which it proves that we still hold common hopes in understanding society as a whole through common sense in racism. Barack Obama’s speech proves several ideas about race by comprehending how he became the president and how society interacts around the topic in which MichaelRead MoreBarack Obam A Black Man From Kenya And A White Woman From Kansas1311 Words   |  6 Pages Barack Obama was born in Hawaii to a â€Å"black man from Kenya and a white woman from Kansas† in 1961. (Austin 460) Obama moved quite a bit in his early years. He lived in Hawaii, Washington, and Jakarta, Indonesia. He had a strong relationship with his grandparents and mother who provided stability for him to feel comfortable to adapt to the new environments. His father was not present for most of his life. Barack was smart and a good student. Barack attended some of the most prestigious universitiesRead MoreRhetorical Analysis Of A More Perfect Un ion 1162 Words   |  5 PagesRhetorical Analysis Essay â€Å"A More Perfect Union†: Obama, Race, and the Necessity to Unite Philadelphia, March 2008. Neither that city nor year suggests a crucial event in American racial history. It’s not Birmingham in 1961, or Washington, D.C. in 1963. However, on March 18, 2008, at the National Constitution Center in Philadelphia, Pennsylvania, soon-to-be President Barack Obama, a black man with an African father, took the stage and delivered a speech that would paint the racial landscape ofRead MoreA More Perfect Union - Summary772 Words   |  4 Pagesâ€Å" A More Perfect Union† is a speech delivered by the presidential candidate Barack Obama in 2008. The speech was a response to the controversial comments about race segregation in America made by his former pastor J. Wright. Obama revealed his personal history as a man of color, living in the United States. He encouraged the nation to end the racial division, to overlook all the issues and unite to form A More Perfect Union . Read MoreMLK vs. Obama1461 Words   |  6 Pages Martin Luther King Jr. vs. President Obama Martin Luther King Jr. and President Barack Obama have both written and performed their fair share of speeches throughout their respective lives. The two speeches that are being compared are President Obama’s â€Å"A More Perfect Union† speech and Martin Luther King Jr.’s â€Å"Letter from Birmingham City Jail† letter. President Obama spoke this speech while his was campaigning for the presidency in February of 2007, while his was running against Senator Hillary

Autobiography Of An Ex Colored Man Essay - 1449 Words

The Autobiography of an Ex-Colored, Still-Clueless Man The narrator of The Autobiography grows up his whole life thinking that he is white. It is not until one fateful day in school where a teacher indirectly tells him that he is black that he finds out. This revelation, which he himself describes as â€Å"a sword-thrust† (Johnson 13), suggests a transformation, a great change, a development in the Ex-Colored Man’s racial consciousness in the future. However, as M. Giulia Fabi says, â€Å"[The ECM’s] proclaimed loyalty to his ‘mother’s people’ is continuously undercut by his admiration for and identification with mainstream white America† (375). She also indicates how when contrasted with previous passers, â€Å"the Ex-Colored Man’s oft-noted cowardice,†¦show more content†¦However, if he’s unaware of it, then it could happen again in the future and he, having learned nothing from his past because of this obliviousness, will still be unaware of it in the future. Addi tionally, he is unable to see the ways in which his relationship echoes that of slavery as well as his mother and father’s relationship (Somerville 397), which subtly illustrates his ignorance. Another consequence that result from this lack of â€Å"race consciousness† is his interaction with black music and culture. As Robert B. Stepto argues in â€Å"Lost in a Quest,† the ECM is â€Å"caught†¦in a kind of illiteracy that argues that technique can pass for art†¦[mistaking] the modulation and exploitation of race rituals along the color line for proper relations between artist and audience† (368). Additionally, Stepto argues that the ECM, â€Å"alienated from the deepest bonds of his race†¦learns to play music without reference to who is ‘in the other room’† (368). Ragtime, as Edward A. Berlin states in Ragtime: A Musical and Cultural History, derived from â€Å"the ‘coon song,’ a Negro dialect song frequently, but not always, of an offensively denigrating nature† (205). As someone who has â€Å"dreams of bringing glory and honor to the Negro race† (Johnson 26), it is very problematic for the narrator not understand the cultural and racial significance of the music he wants to play. For himself, he fails to gain any real understanding and he becomes, as Stepto says, â€Å"aShow MoreRelated Racial Identity in The Autobiography of an Ex-colored Man Essay1327 Words   |  6 Pagescommunity in his novel â€Å"The Autobiography of an Ex-Colored Man.† One does not only read this book, but instead one takes a journey alongside a burdened mulatto man as he struggles to claim one race as his own. In Johnsons novel, the young mulatto boy is at first completely unaware of his unique circumstance, and lives life comfortably and oblivious to the oppression of the black race outside of his home in Connecticut. He is characterized as a bright, quick learning young man whose talents do not ceaseRead MoreThe Autobiography of the Ex-Colored Man: The Ability to Pass Essay1120 Words   |  5 Pages The Autobiography of the Ex-Colored Man: The Ability to Pass The Autobiography of An Ex-Colored Man depicts the narrator as a liminal character. Beginning with an oblivious knowledge of race as a child, and which racial group he belonged, to his well knowing of â€Å"white† and â€Å"black† and the ability to pass as both. On the account of liminality, the narrator is presenting himself as an outsider. Because he is both a â€Å"white† and â€Å"black† male, he does not fit in with either racial group. In the autobiographyRead MoreAutobiography of an Ex-Colored Man Book Review Essay775 Words   |  4 PagesKevin Rance HIST3102 Pratt 8 September 2011 The Autobiography of an Ex-Coloured Man Book Review The novel, The Autobiography of an Ex-Coloured Man by James Weldon Johnson shows a story of a man with mixed blood of white and coloured. Throughout the story, the man is conflicted with his heritage, sometimes accepting his coloured heritage and at other times rejecting his coloured heritage and passing himself off as a white man. The main character travels all around the United StatesRead MoreEssay about Autobiography of an Ex-Colored Man and Jews Without Money877 Words   |  4 PagesAutobiography of an Ex-Colored Man and Jews Without Money To be a minority is a very difficult task. Fighting daily prejudices and trying to establish a unique identity that fits into society at the same time is often one of the hardest things for a â€Å"different† person to do. Deciding one’s daily activities and then watching the repercussions of those activities can be discouraging at times. In the novels, The Autobiography of an Ex-Colored Man, and Jews Without Money, two characters, theRead MoreAdoption Are Beating The Adoption Odds By Cynthia D. Martin1035 Words   |  5 PagesNoble. N.p., 30 Nov. 8319. Web. 27 Nov. 2016. 1a. Three books and authors dealing with the subject of urban violence are Don’t shoot: One man, a street fellowship, and the end of violence in inner city America by David M. Kennedy, Street Wars: Gangs and the future of violence by Tom Hayden, and The Fallen by Paul Langan. Kennedy, David M. Don t Shoot: One Man, a Street Fellowship, and the End of Violence in Inner-City America. Alibris. N.p., n.d. Web. 27 Nov. 2016. Hayden, Tom. Street Wars: GangsRead MoreThe Identity Of African Americans1758 Words   |  8 PagesRace was a primary factor used to shape the identity of African Americans which was seen through their culture. Race is portrayed through the narratives such as The life of Frederick Douglas by Frederick Douglass and the Autobiography of an Ex-colored man by James Weldon Johnson. In both the narratives, they state they are slaves due their race. First, this idea is supported in the Narrative of the Life of Frederick Douglass when he states in the preface, â€Å"he was a slave â€Å"too (Douglass 325).Read More James Weldon Johnson Essay654 Words   |  3 Pageshe was a proponent. While Johnson was a highly celebrated and versatile literary figure, his most well known work is The Autobiography of an Ex-Colored Man . Even though this title suggests that this work was his own story, it was actually a novel, the first African-American one to mask itself as an autobiography. In this novel, the illegitimate son of a southern white man and his mulatto mistress struggles to find his identity and place in the world. Being light-skinned, he does not discover hisRead MoreJames Weldon Johnson s The Autobiography Of An Former Colored Man And Nella Larsen s Passing3489 Words   |  14 PagesThe Theme of Passing, Racial Prejudice and Internalized Racism in James Weldon Johnson’s The Autobiography of an Ex-Colored Man and Nella Larsen’s Passing The concept of racial passing refers to the occurrence in which an individual is able to transcend racial boundaries. During the Harlem Renaissance, the term â€Å"passing† meant to signify mixed race individuals who were light skinned enough to pass as white and mingle freely within white society, almost completely undetected. This was significantRead MoreOn James Weldon Johnson’s â€Å"The Autobiography of an Ex-Colored Man†2065 Words   |  9 Pageselevations which would not have happened otherwise. Ruotolo points out in her essay â€Å"James Weldon Johnson and the Autobiography of an Ex-Colored Musician†, the narrator earns a living in order to attend college by playing Beethoven’s Pathetique sonata to a white Connecticut audience† (Ruotolo 252). While in Florida, Ruotolo goes on to say, the narrator gives piano lessons so that he may be able to interact with the better class of colored people in that area. Why the narrator chooses Beethoven’s PathetiqueRead MoreJazz Music Of The Time1559 Words   |  7 Pagesjazz bands in the area. He popularized the skill of scat, or improvisations, over top of some never-before-seen rhythmic stylings. Cab Calloway dazzled audiences with his vast range and mastery of scat. â€Å"The Hi De Ho Man†, as he soon became known, was often seen as a charismatic man with a love for his craft. Unlike the other two musicians, Calloway grew up comfortably in a middle class household where his parents actively supported his skills through private lessons. His breakout solo, â€Å"Minnie the

How strong was Nationalism in the Second Reich Free Essays

In 1871, Bismarck unified Germany; however this great achievement did not mean that his job was done. Now, the ultimate threat for him was a revolution, so he needed to make sure that everyone was reasonably happy in the new unified Germany. The constitution of the German Reich was created on 19 April 1871. We will write a custom essay sample on How strong was Nationalism in the Second Reich? or any similar topic only for you Order Now This aimed to please the upper class, middle class, working class and the German states. The upper class were pleased by the fact that they would be ruled by a German Emperor (William I) who was also the King of Prussia and Supreme Commander. This way, they could maintain an element of autocracy and social hierarchy. The Federal Council could over-rule the Reichstag if it wanted to so this helped to avoid democracy, again, pleasing the upper class. Having a constitution would please the middle class as it enables democracy to a certain extent. They would have been pleased by the fact that the constitution allows the middle class suffrage and in turn, gains them more power. Gaining the vote and power within the constitution also pleased the working class. Twenty-five confederal states made up the Federal Council, meaning that Prussia did not overrule everyone; this pleased the other German states. Prussia was only allowed seventeen representatives; however, the council had the power of veto, if they were supported by 14 votes. This meant that it would take only 14 of the 17 representatives of Prussia to overrule the other states. The careful planning of the constitution helped to encourage nationalism, as everyone in it was kept quite happy. The middle and working class got elements of democracy whilst the upper class had elements of autocracy. However, it was more absolutist than it appeared to be. Bismarck and Prussia still had subtle control over Germany. How did the government encourage the people to be good Germans? Nationalism throughout Germany was encouraged in areas such as education, industry and the monarchy. The writings of Heinrich Von Treitschke were very influential to the German people. He believed that Germans were driven by ideas such as nationalism rather than being practical. The acquisition of power was the key to a successful Germany, â€Å"only the truly great and powerful states ought to exist.† As he was such an influential writer, it was causing nationalism to grow amongst the German people. Treitschke also believed in conformity and wrote that â€Å"the individual has no right to regard the state as a means for attaining his own ambitions in life†, meaning that people should do as they are told by their government, and not revolt (like the French did.) Both the acquisition of power and conformity had created a replacement to absolutism known as authoritarianism. His writing showed that nationalism was becoming more and more conservative. To be a good German, you had to pure blooded and a militarist. Treitschke taught that war was a good thing and it makes you a better person. â€Å"The sacred power of love which a righteous war awakes† is an example of what he wrote about war. Germany was founded through three wars, so to Germans it must seem a very good thing. However, this all changed after WWI. Nationalism was also being encouraged through education. Textbooks would contain phrases such as â€Å"the ideal bearers of civilisation with an innate superiority and pureness of blood.† Introducing to children the ideas of the Aryan race. How serious was opposition to nationalism? The main opposition to nationalism consisted of the Catholic church, workers and women. Problems with the Catholic church arose because Bismarck tried to control the country through education. However, for Catholics, their education lies in the hands of their religion so what they were taught by their religion was very different to what Bismarck wanted to teach them. In 1870, the Vatican Council adopted the doctrine of papal infallibility, meaning that whatever the pope said or did was right, and no one was allowed to question it. This was a problem for Bismarck as he continued to try to gain control over German education. He passed many laws such as the May Laws (1873) which forbade catholic inspections of schools, but by 1887, a bill was passed to give the Church its old independence. The Catholics won the Kulturkampf so they proved to be a threatening opposition to nationalism. Socialism of the working class was the most serious form of opposition to nationalism. The social democrats were similar to communists in the sense that they wanted the abolition of classes and class rule. Bismarck tried to prevent them from growing, by introducing anti-socialist laws, but they continued to grow even faster. By 1912, the SPD were the largest party in the Reichstag with nearly 4million votes!! Bismarck even attempted to encourage working class nationalism by introducing state insurance and pension, however, this was simply mocked by socialists. They called it ‘state socialism.’ The social democrats continued to be the largest party in the Reichstag up to the outbreak of WWI in 1914. Another form of opposition to nationalism was women. This was not as serious as the Suffragettes in Britain, although it still posed a threat to nationalism. Women were seen as second class citizens who were oppressed by the ruling classes, generally men. The women’s movement achieved very little under Bismarck, however, they managed to get the right to get involved in politics. It was the most low key of the three main threats to nationalism, as it was not as significant as the Socialists or the Catholics. Out of the three, the biggest threat to nationalism seems to be the Social Democratic party, as they managed to become the largest party in the Reichstag, meaning that they would have quite an influence over parliament. However, the Federal Council could just simply dissolve the Reichstag if they felt it was necessary. How to cite How strong was Nationalism in the Second Reich?, Papers

Cultural - Traditional - Artistic Context from Ramayana - Free Essay

Question: Write an essay that examines the cultural, traditional, and artistic context of the text and painting from the Ramayana book. Research and explain at least one cultural reference in either the painting or the text that helps better understand the significance of the story. Compare the content of the painting and the text to explain how the artist interprets the source material in a unique way. Compare the painting and the text to explain how the change in medium affects the way certain key scenes or events from the text are represented. Follow the basic format of a five-paragraph essay, where each of your body paragraphs addresses one of the three main topics mentioned above. Include a conclusion paragraph that re-emphasizes the importance of culture, tradition, and artistic medium in understanding the two works. Answer: Introduction Ramayana is an oral tale. It plays an important role in Hindu literature. It's been carried out in many forms such as reciting in ritual contexts, song, dance and theatre, paintings. Painting was an important part of that period. Paintings depicted their whole life. It gives us a glimpse to understand their political, social and cultural life. Here we will discuss how painting helps us in understanding it more significantly. Even the Ramayana guides us. It depicts the ideal relationship of husband, brother, wife and king. Cultural reference in painting that helps to understand better the significance of the story Dasharastra was the king of Ayodhya. He had three wives but was childless for a long time. After a long time Rama, Lakshman, and Shatrughna was born. Vishnu was chosen to demolish Ravana. The picture depicts that throughout the story Rama and Lakshmana were Vishnu's companion. They both received instruction as well as supernatural weapons to destroy Ravan.Many of the paintings described the entire activity of Rama. The picture shows the birth of the four sons and the celebration, another picture also depicting Bharata asking for Rama's footwear (Ghosh, 2012). The paintings give us the deep history of Ramayana. A painting helps us to know more about the story. Without the contribution of painting, it would not have been possible to know much about the history of that era. Paintings give us a direct impression of knowing the incident. Paintings are of great archaeological sources (Filliozat, 2012). The most famous painting depicting the Battle of Lanka gives us much information about understanding the Ramayana. The painting showed us how attempts were made to rescue Sita from Ravan. The Lanka Bridge was made by building a bridge. Here Hanuman played a great role. Rama and Lakshmana with their allies proceeded towards the shore. The Rama was successful in rescuing Sita. Ravan was killed by Ram. This incident creates an impression on human society that evil can be destroyed. This is the symbol of the power of good over the devil (O'Brien, 2012). On the basis of this the festival Diwali is celebrated throughout the world. Comparison of the content of selected painting and the artist interpretation of the source material in a unique way In art, word, phrase, an image can showcase different meaning to the artist or viewer. It's a human nature that we see things from a different perspective and interpret differently due to our behavior. The photographer Vasantha half French and half Sri Lankan viewed Ramayana as an epic story that changed his life (Saini, 2014). He used the word "A Myth of two Souls '' his project on the ancient Hindu Poem to bind together a personal allegory. In this project, he uses a combination of text and photographs, even original extract from the epic to related the present events with Ramayana. He used paintings as well as many documents for reflecting the importance of the story in the modern world. He used to travel a lot in searching and interpreting Ramayana in different ways. He came to a conclusion that Ramayana has changed irrevocably. He mentioned that the epic tells us many adventures things as well as gave a description on the exile of Rama. It's the story of courage, friendship, loyalty and justice. It has attached deep religious significance (Kumari, 2014). Throughout the centuries, the artist are inspired by the religious importance attached to the epic. Comparison of the selected painting The Ramayana has grown from a fictional account to a religious scripture. It direct us and gives us a lesson that how a person should live with a noble heart. There are some paintings found that gives a better glimpse of inter-linkage of the paintings and text. Many times political-social culture influences writing. In paintings, there is a greater scope to express them. Visual paintings are hard to create. In Ramayana, there are lots of paintings found that narrated the whole event, but the text is not totally supporting it.There is a painting show casting Sita after been kidnaped by Rama (ADHAM, 2012). The perspective of looking at the painting raised many questions on a part of Sita. The portrayal and description were not the same. Instances are been found that the medium of presenting affects the actual presentation of the piece. The painting and text has a different impression on the viewer. Conclusion The paintings are a great source of history. The painting in Ramayana draws our attention to the great epic attaching the religious significance. The paintings are a source of learning. By looking at the painting, many events of Ramayana was depicted beautifully. The paintings are a great source of learning. Reference List Ghosh, S. K. (2012). Ramayana in the North-East India. Filliozat, P. S. (2012). From epos to metaphysics: the fate of ramayana in sanskrit literature. Comptes rendus des seances de l academia des inscriptions belles-lettres, (1), 359-369. O'Brien, K. (2012). Acri, Creese and Griffiths (eds): From Laka Eastwards: The Ramayana in the Literature and Visual Arts of Indonesia. xvi, 259 pp. Leiden: KITLV Press, 2011. 29.90. ISBN 978 90 6718 384 0. Bulletin of the School of Oriental and African Studies, 75(03), 606-607. Saini, S. (2014). Crisis and response in Ramayana (Valmiki), shahnama and hiad: a comparative study. Kumari, G. P. (2014). Study of Science Fiction in Modern English Literature. ADHAM, N. (2013). Devils of drought in shahnameh and ramayana: a comparative study.

Gun Control Importance

Introduction Over the past years, the United States Congress has been engaged in protracted debates on the efficacy and constitutionality of federal regulation of firearms and ammunition. A number of federal laws have been enacted since 1934 to bolster such regulations. The issue of gun control has been a matter of discussion since time immemorial with gun control advocates advancing that such measures enhance the government’s efforts to ensure that juveniles, criminal gangs, and other high risk groups do not get access to guns.Advertising We will write a custom essay sample on Gun Control Importance specifically for you for only $16.05 $11/page Learn More These advocates charge that the only practical way through which availability of guns can be reduced is by enforcing federal regulations. They have even suggested that stricter policies such as near-prohibition of gun ownership by non-security personnel be enforced and that all persons who own g uns should be registered. These advocates posit that such measures have several significant benefits on society. The issue of federal gun control has also received a fair share of opposition. Opponents hold that legislation of federal policies cannot in any way help in keeping guns out of reach of high-risk persons but rather adds an unnecessary burden on law abiding citizens and security personnel. Moreover, they argue that such controls deny the citizenry the privileges of the Second Amendment. To them, widespread gun ownership only serves to decrease crime levels and tyranny by criminal gangs and government. They further argue that state police powers should be strenghtened as opposed to enhancing federal policies. Some of the most noteworthy national statutes enacted to help in controlling firearms within the citizenry were passed in 1934 and 1968. The 1934 Act envisaged strict registration requirements and a transfer tax on machine guns and short-barreled long guns. The 1968 Ac t not only made it illegal to purchase guns through mail, but also forbade interstate trade in firearms, their transfer to underage persons, and access to other dangerous weapons (Gun Control, para. 2). The Act also stipulated penalties and licensing requisites for manufacturers, importers, and dealers. Crime and mortality statistics have prominently featured in the gun control debate (US Constitution, 2011). Statistics indicate that the number of homicides that have been committed annually with a firearm by persons falling in the age bracket of 14-24 years between 1985 and 1993 increased by 173%. Between 1993 and 1999, a decrease of 47% was realized. Fatalities attributed to firearms from all causes and for all age groups decreased by 22%. For minors, especially juveniles, a decrease of 40% was realized between 1993 and 1998 (Gun Control, para. 1). This argumentative essay on gun control will endeavor to support its thesis with reasons and concrete evidence. The argumentative essay will use pathos-a form of emotional appeal to its audience sympathies and imagination. This will make the audience easily identify with the writer’s point of view. The essay will include at least 3 arguments and two refutations to counter these arguments. The essay will try to validate the arguments by engaging in both inductive and deductive reasoning.Advertising Looking for essay on homeland security? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gun Control Gun control is an emotive debate that has to be treated with a lot of caution lest people begin arguing with emotions that can be counterproductive. I have been somewhat ambivalent with regard to the issue of federal gun control. Many questions have always been asked pertaining to federal gun control. These questions include: does an individual have a right to own a gun? Does stringent gun control decrease violence and crime?, and, is self-defense a good reason for gun ownersh ip? With regard to whether an individual should have the right to own a gun, it is imperative that one knows that the right to bear arms is an individual and not a collective right. In the Heller v District of Columbia case (US Constitution, 2011), the court ruled that the right to bear arms has always been in existent and that the court only serves to affirm that right. The court reiterated that the right to bear arms is not dependent on military service (Endersby, para. 1). The court ruled that the six plaintiffs in the court case were free to legally own the guns they were previously forbidden from holding. This ruling should be extended to the rest of the population and hence nobody should be barred from owning guns. While it is true that stringent gun control laws can decrease violence and crime, the move can flop and can instead increase the black market trade in guns and other dangerous weapons. Increased sales therefore imply the black market for guns will become profitable to criminals and this will intensify criminal activities and dealings motivated by the drive to increase profits margins. One point that should be made clear is that it is individuals who kill their fellows, not the guns (Malcolm, para. 3). Therefore, it should be noted that gun violence is instigated by sociological factors as opposed to the availability of guns. When citizens are allowed to own guns, the activities of criminals will be deterred. A right thinking criminal would be very cautious when planning to steal from people they openly know are in possession of guns. Indeed, with or without guns, criminal activities will always be prevalent because guns are not the only avenue for committing crimes. Criminals who are determined enough will always find ways of doing what they intend to do. Therefore, enforcing gun control policies cannot have a significant effect on crime and violence. Actually, low homicide and crime rates are not a direct cause of low gun ownership. Law enfor cing officers have established that guns used in committing murders are not registered, therefore, enhancing gun protection through legal means cannot bear much fruit. In addition, guns used in committing crimes are not stolen from registered owners, therefore, there is a possibility that these guns are smuggled from other nations.Advertising We will write a custom essay sample on Gun Control Importance specifically for you for only $16.05 $11/page Learn More Hence, gun control policies can therefore do very little in limiting the use of these illicitly acquired and owned guns. Gun controls also infringe on individual citizens right to defend themselves when they are attacked. These same laws are not making any effort in trying to restrict criminal gangs from getting firearms from the black market. This leaves law-abiding citizens defenseless. With respect to whether self-defense is a good reason for gun ownership, it is imperative to note that citizens have an inalienable right to use guns for self-defense when they are attacked by gun wielding criminals. Since the government seems ill prepared to protect its citizens from crime and criminals, the only option should be to allow citizens to protect themselves. Therefore, individuals should not be deprived of the ability to come up with ways of protecting themselves. Denying defenseless citizens the freedom to carry guns to protect themselves against lawless criminals only leaves them at the mercy of criminals. Indeed, in the Warren v District of Columbia case, the court ruled that there is no right to police protection as there is no contract between the local police and an individual. The implied meaning of the court ruling was that each and every person should be responsible for their own security hence the need to own a gun. Refutations to counter arguments As refutations to counter the arguments that have been outlined above, it is not enough for people to push for the ownersh ip of lethal weapons just because they want to protect their property. The fact that a person has a right to protect his or her property is not in dispute, but yearning to own a gun to enhance protection of this property by killing one who intends to steal it is not the best way to guarantee this right. The argument that citizens should be allowed to own guns to deter would-be criminals can only hold if the citizens do not have intention to take away life that is very sacrosanct. It is also improper to threaten somebody else just because one is protecting his or her property. In light of whether a person should have a right to own gun, an individual should be allowed to bear arms because this helps protect against domestic tyranny (Kates, para 1). In fact, gun ownership by individuals helps in checking government and police excesses. Police are most likely to be irresponsible and brutal if individual gun ownership is restricted by federal gun control policies.Advertising Looking for essay on homeland security? Let's see if we can help you! Get your first paper with 15% OFF Learn More Allowing individuals to own guns may make police weary with regard to infringing individuals’ liberties and abuse of law. Hence, gun control laws should be done away with, however, persons who own guns must be registered or licensed to reduce instances of gun misuse. Works Cited Endersby, Alastair. Gun control. 2000. Web. https://idebate.org/ Gun Control. Almanac of policy issues. 2011. Web. Kates, Don. Why a Civil Libertarian Opposes Gun Control. The civil liberties  Review. 3(2), 24. 1976. Print. Malcolm, Joyce. Guns and violence: the English experience. Harvard: Harvard University Press, 2002. Print. US Constitution. The United States Constitution. 2011. Web. https://www.usconstitution.net/const.html This essay on Gun Control Importance was written and submitted by user Jacoby C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Forest Ecosystem and Biodiversity Definitions

Forest Ecosystem and Biodiversity Definitions A forest ecosystem is the basic ecologic unit in a particular forest that exists as home for a community of both native and introduced classified organisms.  A  forest ecosystem is  named for the primary tree species that form the canopy. It is defined  by all the collective living inhabitants of that forest ecosystem that co-exist together in symbiosis to create a unique ecology.   In other words, a forest ecosystem is typically associated with land masses covered in trees and those trees are often  classified by foresters into  forest cover types. Examples of just a few  broad names in North America are The northern hardwood ecosystem, the ponderosa pine ecosystem, the bottomland hardwood  forest ecosystem, the jack pine forest ecosystem and so on. The forest ecosystem is just one of a number of unique ecosystems including prairies, deserts, polar regions, and great oceans, smaller lakes, and rivers. Forest Ecology and Biodiversity The word ecology comes from the Greek oikos, meaning household or place to live. These ecosystems or communities are usually self-sustaining. The word usually is used because some of these communities can become unbalanced very quickly when detrimental factors occur. Some ecosystems, like tundra, coral reefs, wetlands, and grasslands are very fragile and very small changes can affect their health. Larger ecosystems with wide diversity are much more stable and somewhat resistant to harmful changes. A forest ecosystem community is directly related to species diversity. Generally, you can assume that the more complex the structure, the greater is its species diversity. You should remember that a forest community is much more than just the sum of its trees. A forest is a system that supports interacting units including trees, soil, insects, animals, and man. How a Forest Ecosystem Matures Forest ecosystems tend to always be moving toward maturity or into what foresters call a climax forest. This maturing, also called forest succession, of the ecosystem increases diversity up to the point of old age where the system slowly collapses. One forestry example of this is the growth of trees and the entire system moving  toward an old growth forest. When an ecosystem is exploited and exploitation is maintained or when components of the forest begin to naturally die, then that maturing forest ecosystem goes into declining tree health. Management of forests for sustainability is desirable when forest diversity is threatened by overuse, resource exploitation, old age, and poor management. Forest ecosystems can be disrupted and harmed when not properly sustained. A sustained forest that is certified by a qualified certification program gives some assurance that the forest is managed to allow maximum diversity while satisfying the managers environmental and economic demands. Scientists and foresters have dedicated their entire careers trying to understand even a small part of forest ecosystems. Complex forest ecosystems are extremely diverse, ranging from dry desert shrub land to large temperate rain forests. These natural resource professionals have categorized forest ecosystems in North America by placing them into forest biomes. Forest biomes are broad categories of natural tree/plant communities.

Gile practices can be integrated into Waterfall yields business Thesis

Gile practices can be integrated into Waterfall yields business advantages - Thesis Example Rationale for Qualitative Research Design Acknowledging that people are masters of their own lives, research on how programmers and their managers adopt to new policies and procedures can not be done without interviews those impacted by those new policies and procedures. As Marshall and Rossman (1999) Put it, One cannot understand human actions without understanding the meaning that Participants attribute to those actions—their thoughts, feelings, beliefs, values, and assumptive worlds; the researcher, therefore, needs to understand the deeper Perspectives captured through face-to-face interaction. (p. 57) Thus, qualitative research is the best way to understand such personal, individual perspectives. Qualitative research tends to investigate essential and distinctive features of actions and experiences as lived by a person. Groves (2004) explained that qualitative research does not take place in the lab, but happens in the real world. It deals with how people give meaning to their own experience. Furthermore, it aims to interpret the behavior and meanings that people have given to their experience. Kwiatkowska (2013) observed that the goal is to describe and possibly explain events and experiences. The typical language used are the case study, field study and context. The research types include the case study research, ethnographic research and grounded theory. Qualitative research method is used in research with an aim of gathering an in depth understanding information. It investigates the how and why of making of decisions. Therefore, samples that are smaller but focused are often used instead of large samples. According to Groves (2004), qualitative research methods give information on specific studies cases and general conclusions on informed actions. Groves (2004) observed that the qualitative researchers basically are concerned with processes and practices rather than the outcomes. The focus is mainly on the experiences and perceptions of the part icipants. Qualitative research involves fieldwork typically whereby observation and recording on events are done. The researcher goes to the site, setting and the people physically to observe the subjects naturally and normally. According to Kwiatkowska (2013), the method was seen as appropriate due to its several advantages: 1. It uncovers the experiences of the people 2. It is less expensive because of the focus on small groups 3. It is flexible The assumptions made for this research were: 1. The information gathered will be sufficient to make a general conclusion on how the integration process can be. 2. The available data on integration of waterfall and agile processes were holistically researched since it was difficult to break down the study into small independent factors. 3. The research will contribute a substantial amount of data that can be used by future researcher to ascertain the requirements for integrating agile into traditional processes. However, the limitations of the qualitative research method approach in a research include: 1. Research error is associated with survey research especially where assumptions on a sample are made that are inaccurate. 2. Qualitative research method only collects data on selected group of participants. This data cannot be used in making general assumptions. 3. The method does not allow conveniently for statistical data collection 4. Qualitative rese

Visible Organizational Culture Essay Example | Topics and Well Written Essays - 500 words

Visible Organizational Culture - Essay Example organizational units, enhancing cross-cultural management, developing teamwork support and sustaining workforce diversity management successfully (Baker, 2002). McDonald’s Corporation is recognized to be one of the foremost foodservice retailers in the world which possesses over 33,000 local restaurants that serve approximately 68 million individuals in a single day in 119 countries. The organization has focused upon various areas that include delivering quality products to its customers, ensuring sustainable management of supply chain and maintaining their environmental responsibility in order to make constant improvements in the upcoming years (McDonald’s, 2012). A visible organizational culture often involves the policies, values, procedure manuals and organizational charts of an organization. In this similar context, the imperative business values of McDonald’s include depicting dedication to offer incomparable levels of cultural values to its employees, offering better quality service as well as cleanliness to its large base of customers and most importantly performing its business operations with integrity and honesty. The other noteworthy business values of McDonald’s include its commitment to the working personnel of the company by delivering various attractive opportunities in terms of rewards, ethically conducting business operations, growing the business more profitably and striving continuously to enhance in order to attain more profitability in the long term (McDonald’s, 2012). From the perspective of the organizational culture, it has been viewed that McDonald’s holds a sturdy organizational culture. Due to its strong organizational culture, the organization has enjoyed overwhelming success in comparison with other competitors in the world. One of the imperative facets of McDonald’s is that it is well known worldwide for the deliverance of standard menus to its valued customers with outstanding product quality. Moreover, the

PhD Essay Example | Topics and Well Written Essays - 3750 words

PhD - Essay Example ..51 7 3.34.REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..53 7 3.48.CHAPTER 2 8 3.49.2.1 Fuel Economy 9 3.50.The fuel economy(FE) of any vehicle can be calculated as a ratio of distance travelled per unit volume of fuel consumed or as the ratio of fuel consumption per distance travelled (GFEI,n.d.). An et al (2011, p4) note that fuel economy standards can be of various forms such as liters of fuel consumed per hundred kilometers of distance travelled or kilometers travelled per liter of vehicle fuel. The global average vehicle fuel consumption hovers around 8L/100 km corresponding to 29.4 mpg and a global drive under the aegis of GFEI, whose partner organizations are the UNEP, IEA, ITF , ITCC and the FIA Foundation has been launched to bring it down to 4L/100km corresponding to 58.8 mpg by 2050 (GFEI,n.d.).The regulations pertaining to fuel economy followed by the four largest automobile markets, namely, the US, the EU, Japan and China differ significantly from each other (An et al, 2011, p4). 10 3.51.The fFactors affecting fuel economy of a vehicle 11 4.Power for consumption by accessories such as air conditioners and heaters is obtained from fuel consumption. The electric power required for operating an air conditioner in a vehicle can be split up into two components, namely, as the power for the compressor and the power for fans. It was found that there was an average increase in power consumption of around 27% in cars with air conditioners running at full power as compared to cars with air conditioners switched off OECD(2004,p124-125).The additional weight of the air-conditioning system by itself results in more fuel consumption due to extra energy required to beat the inertia of the system during acceleration and in turn increases the tailpipe emissions. Auxiliary heaters also contribute to increased fuel consumption and emissions . The ongoing technological developmental work for fuel economy carried out in vehicle air conditioners include reduction in component weight, improvement in compressor efficiency by adopting variable displacement or engine speed independent propulsion, intelligent control accuracy to increase temperature control accuracy, heat pumps, absorption systems, thermal storage, use of refrigerants with lower Global Warming Potential(GWP) with non-conventional system configuration and secondary loop systems(OECD,2004,p126-127).The power requirement of electrical equipment in a modern car is around 1kW and could go up to 12kW in the near future. Table 2.2 (Pundir ,2008,p20) gives the power consumption of accessories in a typical European car.The voltages of the auxiliary electrical systems being developed in vehicles are expected to be changed to around 42V.Since the advanced range of on-board equipment in cars would comprise of computer controlled systems, mobile internet, fax, GPS,TV and v ideo systems which need enhanced power input, highly efficient engines are required to be eq1uipped with alternator or Auxiliary Power Unit (APU) to supply the power(OECD,2004,127). 22 5. 25 6.Table 2.2 the power consumption of accessories in a typical European car ( Pundir,2008,p20) 26 9.1.2.2 Importance of fuel economy 26 9.2. 36 9.3.Table 2.3 fuel economy technologies for automobiles and light trucks ( NRC ,1992,p41) 36 9.5.2.2.1 Design and technology for fuel economy 36 9.6.Pundir(2008,p16-17) lists out the

Nonfunctional Requirements with Data Mining

Nonfunctional Requirements with Data Mining INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  The use of software has invaded our daily lives as it enable us to accomplish many tasks especially those which are associated in doing various business processes and in dealing with different business systems. It enables the use of knowledge on both computing and computers to be able to help solve various problems which confront everyday situations. The often most encountered problems encountered in the field of software engineering deals with computers and computing although its underlying causes are not actually on such dimensions, and oftentimes go beyond such. To be able to distinguish a good software engineering program, the following criteria must be accordingly observed: there is quality in what we can recognize but we cannot define; there is fitness of purpose; there is an existence of conformance relative to specifications; it is tied to inherent product characteristics; and it can also be assumed to be dependent on the amount at which the customer is wi lling to pay (Pfleeger Atlee, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  With the complexities and the complications confronting the businesses nowadays, the requirements for system engineering has been seen to offer a solution. The requirements are the ones which form the basis for planning the development of a system and accepting it on a completion. They can form a basis for project planning, risk management, acceptance testing, trade-off, and change control (Hull et al, 2005). Requirements are meant to specify the specific sets of features which are essential to the software or program. They can either be functional or non-functional. Functional requirements can be defined as the specification of a function that the system must support while non-functional requirements refer to the constraints associated on the operation of the system that is not directly related to a function of the system (Bruegge Duttoit, 2010).   Ã‚  Ã‚  Ã‚  Ã‚  In simpler terms, non-functional requirements take into consideration not what the software will do but how the software will do it. It is geared towards a much wider scope as it deals more with the requirements for process rather than just the tools which are necessary for functionality. The researcher agrees to the fact that non-functional requirements are indeed important because they are able to address various issues which are important in the achievement of quality. They are very vital for the success of the system and if they are not properly addressed, the result can be damaged and they can be inconsistent and poor quality, users and customers would end up being dissatisfied, and it can also affect time and cost which are associated with running the system. LITERATURE REVIEW   Ã‚  Ã‚  Ã‚  Ã‚  One of the most recognized importance of non-functional requirements in software engineering is its capacity to define system properties and constraints. Non-functional requirements can be classified as product requirements, organizational requirements, and external requirements. Product requirements refer to specifications which deal with how a particular product which is delivered should behave in a particular way such as those related to execution speed and reliability. Furthermore, organizational requirements refer to the consequences of the policies and procedures of the organization such as the variety of process standards which are sued as the requirements undergo implementation. Lastly, external requirements are those which arise because of the various factors which are external to the development process and system. The main reason on why non-functional requirements arise because of the needs from the users, budget constraints, and existing policies of th e organizations, there is a need for interoperability with other hardware or software systems, and because of the presence of external factors such as standards for safety (Puntambekar, n.d.).   Ã‚  Ã‚  Ã‚  Ã‚  According to Chung et al (n.d.), software engineering illustrates both pragmatic and systematic alternatives in which we are provided with the ability to to establish software systems of the highest standards and quality with regards to its usage and functionality. It calls for the need of software engineered systems to be modifiable, accurate, and secured which are some of the indications of a high performing software system. However, they are very subjective making them a hard subject for the purpose of evaluation. The system typically interacts with each other making their functions affect the general system and therefore it also affects the entire system.   Ã‚  Ã‚  Ã‚  Ã‚  Non-functional requirements are also being characterized for being hard to deal with as compared with functional requirements primarily because their impact is not generally localized to only a specific part of the system. Instead, it involves the entire system. The various changes with functional requirements in software will also inevitably affect the non-functional requirements. An effective software architecture evaluation is often the tool which is used to be able to deal with the numerous impacts of non-functional requirements (Aurum Wohlin, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Data mining can be considered as one of the important aspect of software system and of software engineering. Data mining involves solving data problems which already exist in the software particularly referring to the process of discovering patterns in the data. The process should be either automatic or semi-automatic and it should be present in substantial quantities to be able to reap the maximum benefits out of these existing data (Witten Frank, 2005). It can be aptly defined as â€Å"extracting or mining knowledge from large amounts of data† (Han Kamber,2006). It can be actually treated as the process of mining knowledge from existing data and not the other way around. The process of data mining could include the following procedures: data cleaning, data integration, data selection, data transformation, data mining, pattern evaluation, and knowledge presentation.   Ã‚  Ã‚  Ã‚  Ã‚  Data mining activities are some of the practices executed by organizations, especially among software engineers, to be able to improve software quality and productivity. Data mining in the field of software engineering ahs recently emerged because it ahs been recognized among industries that such is needed in order to increase the abundance of data and they are also helpful in solving different types of real-world problems. Data mining algorithms are by being increasingly used in different software engineering tasks to be able to improve the productivity of the system or the software. These algorithms can be able to help engineers to what code locations must be changed when another code location is changed. Data mining in the field of software engineering can be done in the series of the following procedures: collection or investigation of software engineering data; determining software engineering tasks; pre-processing of data; adapting or developing algorithm wh ich will be executed for mining; and post processing or application of mining results (Xie 1t al, 2009).   Ã‚  Ã‚  Ã‚  Ã‚  The non-functional requirements in data mining could come from the operating environment, the users, and the competitive products. In the operating environment, data can be affected by the system which is used in supporting the process. It poses problem on how the software will work towards establishing dynamic data architecture. Furthermore, users are also behind the non-functional requirements for data mining in software engineering primarily because they control a big fraction of the entire program and they are the ones who completely understand the attributes of the system. Lastly, the existence of competitive alternatives affects the non-functional requirements because of their features which generally affect the quality of the system (Malan Bredemeyer, n.d.) RESEARCH QUESTIONS:   Ã‚  Ã‚  Ã‚  Ã‚  In order to properly carry out the purpose of the research, that is to provide an insight on the various non-functional requirements which exist with regards to data mining, the study will attempt to answer various research questions which will form foundation of the research and which will form the backbone of the study. The research questions which the researcher will attempt to shed light to will include: What is the nature of non-functional requirements in software engineering and how they are different with functional requirements with regards to the extent of use and practice in the general industry? What are the examples of non-functional requirements in data mining? How are these non-functional requirements in data mining addressed by the software engineers of today? Are they addressed effectively? What does the future of requirements analysis in the field of software engineering hold for the non-functional requirements in software engineering? RESEARCH METHODOLOGY   Ã‚  Ã‚  Ã‚  Ã‚  To be able to successfully carry out the purpose of this research, the researcher will employ an exploratory research design wherein the primary objective of the study will be the provision of insights into and comprehension of the topic at hand. The research will be qualitative in nature, which will take into account significant data and previous researches which are related to the topic rather than dealing with quantitative techniques of research.   Ã‚  Ã‚  Ã‚  Ã‚  In carrying out a qualitative research, the researcher will make use of widely available secondary data and literature from credible sources such as books, scholastic articles, academic journals, credible websites, and other reputable sources which will provide the researcher with additional information regarding the non-functional requirements of data mining in the field of software engineering. Because of the very nature of the topic, first hand information will be quite hard to obtain that is why second hand information will be preferred for this study. Widely available references will provide significant researches which have been previously done and will be geared towards shedding light to the topic. It must be however understood that although the topic is limited to data mining in software engineering, where the researcher finds its niche against other works, resources and references regarding software engineering in general will also be sued in order to pro vide a general perspective of the topic at hand. RESEARCH PLANNING   Ã‚  Ã‚  Ã‚  Ã‚  To successfully finish the paper and generate significant findings, there will be a pre-determined time-frame which will include all the activities which will be related to the completion of this research. In the first weeks of conducting the study, the researcher will focus into redefining or reshaping the fundamentals of the research given that some modifications can be eyed. However, since the topic seems to be good enough as an area of study in the field of software engineering, the succeeding weeks of the research will be focused towards extensive research which shall form the big part of the entire paper. Since the researcher decided to make use of secondary sources widely available, much of the time will be spent browsing through books and other reputable sources to gain more idea regarding the topic. Once the information needed has already been enough and sustainable to support the researchers claim and to give answers to the research questions earlier ide ntified, writing the general research based on a previously outlined structure will commence which will be followed with subsequent proof reading and revisions which will ensure that the work is fully furnished before finally submitting the work and the final presentation of the research. REFERENCES: Aurum, Aybuke, Wohlin, Claes, (2005). Engineering and Managing Software Requirements. Sweden: Springer Bruegge, Bernd., Duttoit, Allen (2010). Object-oriented Software Engineering. 3rd ed. USA: Pearson Education Inc. Chung, L., Nixon, B., Yu, E., Mylopoulos, J. (n.d.). Non-functional Requirements in Software Engineering. Han, Jiawei., Kamber, Michelin (2006). Data Mining Concepts and Techniques. Elsevier: USA Hull, Elizabeth., Jackson, Ken., Dick, Jeremy, (2005). Requirements Engineering. 2nd ed. United Kingdom: Springer Malan, Ruth, Bredemeyer, Dana, (n.d.). Defining Non-functional Requirements. Bredemeyer Consulting Pfleeger, Shari Lawrence., Atlee, Joanne (2006). Software Engineering: Theory and Practuce. 3rd ed. USA: Pearson Prentice Hall Puntambekar, A. A. (n.d.). Software Engineering. Technical Publications Pune Witten, Ian., Frank, Eibe (2005). Data Mining: Practical Machine Learning Tools and Techniques. USA: Elsevier Xie, Tao., Thummalapenta, Suresh., Lo, David., Liu, Chao (2009). Data Mining for Software Engineering

Free Othello Essay: The Disobedient Wife -- Othello essays

An Outspoken Wife as the Penalty for Dishonesty in Othello In William Shakespeare's Othello, the loyalty of a woman to a man includes being silent and obedient. Emilia clearly follows these guidelines of silence and obedience until her epiphany in which she learns of Iago's dishonesty. Shakespeare implies that the penalty for a man’s dishonesty is an outspoken, disobedient wife. Emilia literally causes Iago's downfall, which is brought on due to Iago's overestimation of Emilia's loyalty. "'Tis proper I obey him, but not now" (5.2.203). Because Emilia remains loyal to Iago throughout the play, Iago relies totally on the belief that Emilia will remain obedient to him. Emilia proves her loyalty to Iago by stealing the handkerchief that Othello gave Desdemona: My wayward husband hath a hundred times Wooed me to steal it, but she so loves the token-- .... I'll have the work ta'en out, And give 't Iago ... I nothing but to please his fancy. (3.3.308-309, 312-313, 315) In taking the ch...

Teaching Assistant Level 3, Assignment 1

Question 3: Make a list of the things expected from you as part of your role in supporting an individual or group of pupils. ensure resources are available in order to support the targeted children carry out speaking and listening observations of the whole class or targeted children check and record the work completed by the children ncourage children to correct their own mistakes and provide encouragement once done assist children to catch up on any missed work support children to aid their understanding and answering questions guide and support children through reading and by explaining texts and worksheets set out and put away equipment Question 4: Think about your role and responsibilities as a teaching assistant. List examples of your own general and specific tasks. ake a pro-active role and use own initiative in the classroom encourage and support children in making decisions about their own learning by providing appropriate levels of assistance for individual children provide challenges to support independent learning by encouraging children to review their own learning abilities and support areas of possible development lead specific activities set out by the teacher for children with special needs observe children and make necessary changes to tasks and activities specifically for Special Education Needs children in order for them to successfully achieve and meet needs support children with behavioural difficulties to remain on track and also children with low levels of concentration by re-explaining tasks or worksheets assist children with organisational problems to become more structured to help them begin their work quickly and understand the value of basic logic help with reading, spelling, phonic and memory tests record children’s achievements and be prepared to feedback to parents as and hen required report back to the teacher as required to maintain best possible performance Question 5: Briefly describe the role of the teaching assistant in relation to the teacher. The Teaching Assistant role is to assist the teacher by supporting children during the teaching of the curriculum. Teaching Assistants work with the teacher to support children learning within the whole class or they work on their own to support the learning of individuals or small groups of children. Utmost is to ensure the Teacher can work fluently and efficiently because the teaching assistant has all tactical and practical elements of class exercises well managed and under control.

going byebye essays

going byebye essays The Protestant Reformation started in the 1500's when the Church started giving indulgences, or pardons for their sins, when someone gave money. The Catholic Church had always taught that when people die they cannot enter heaven before suffering some form of punishment for their sins in purgatory (a place between heaven and Hell). When a person was granted an indulgence, he was freed from some of his suffering in purgatory. In Germany a monk named Martin Luther wanted the Church to change many things it did. He didn't like the fact that they were selling indulgences. In 1517 Catholic fund-raisers began selling indulgences in Martin Luther's city of Wittenberg. In the same year Luther said that there was no basis in Christianity for the sale of indulgences and he drew up a list of objections to indulgences called the 95 Theses and nailed it to the Church door. The 95 Theses spread very quickly thanks to the printing press. Martin Luther believed that if men are sorry for their sins and have faith in God, they will be forgiven. He also believed that men do not win forgiveness by paying money. Many people in Germany agreed with Luther. Besides his beliefs the people had other Church practices they did not like. Martin Luther encouraged these discussions and not only attacked the pope but also criticized the German rulers. The Beginning of the Reformation Martin Luther was excommunicated, meaning no longer a member of the Catholic Church and could not receive any of its sacrements (baptism, conformation, marriage) by the pope. But Lutheranism, or Luther's ideas, spread. Many leaders of the German states agreed with Luther. More German leaders supported Martin Luther as his protests grew stronger. And thats when the Reformation began. Christians who did not accept the rules of the Roman Catholic Church became known as "Protestants." Eventually, Norway, Denmark, Sweden, Switzerland, England and other countries brok...

Real Definition Difference Between College and University

Real Definition Difference Between College and University SAT / ACT Prep Online Guides and Tips Some schools are labeled as colleges, and some are labeled as universities. What's the difference between college and university? Should you consider going to one over the other? In this article, I’ll tell you what it means for a school to be a college or a university and whether you might fit in better at one of the two types of schools. What Is a College? Colleges are typically smaller than universities.This means they have smaller class sizes on average and provide students with a greater degree of personalized attention from faculty and advisors.Colleges are usually more devoted to undergraduate teaching and less devoted to research efforts, although many colleges still have robust research programs.They are also more course and subject-oriented in general, meaning that they may teach fewer abstract or theoretical subjects and place less emphasis on hands-on independent research than universities. There are many colleges that are specialized because of their limited enrollment.Liberal arts colleges are the most common.There are also colleges that focus exclusively on the engineering disciplines.Since colleges are usually private (not funded by state governments), many of them have religious affiliations or teach a unique curriculum. For example, a "Great Books" curriculum revolves around the reading and understanding of a library of literature consisting of 100-150 books thought essential to Western culture. There are a few colleges whose programs are dedicated to a thorough examination of these works by students, including Thomas Aquinas College and Shimer College.Colleges don’t necessarily need to provide broad offerings because the smaller group of students that apply have self-selected for interest in the special qualities of the school. Most colleges only offer undergraduate degrees and tend to have fewer program offerings in general than universities.Colleges are divided into academic departments, whereas universities may be divided into separate schools based on major type.Colleges may be two-year or four-year, and they typically provide students with associate’s or bachelor’s degrees.However, there are exceptions to this rule.Some colleges do offer graduate and professional degrees, including: The College of William and Mary in Virginia, which offers graduate degrees in business, law, education, and marine science Dartmouth College in New Hampshire, which offers graduate degrees in medicine, business, engineering, computer science, and more St. Joseph’s College in New York, which offers graduate degrees in education, business, creative writing, and more In many cases, these institutions are still called colleges simply because of tradition.They began as exclusively undergraduate institutions and later decided to offer graduate programs.Alumni are often reluctant to support a name change for their alma mater, so the college will keep its label to avoid upsetting people who take a lot of pride in the original name. There is also the rare situation of some colleges that are technically universities, but they can’t change their names because a university already exists with the same label.For example, Boston College is a university by every meaningful definition, but it can’t change its name to Boston University since that’s already a different school. The Boston University admissions building - I can't tell whether this picture has a weird filter on it or not, and it's disturbing me. Pros and Cons of Colleges Here's a list of some general pros and cons of colleges to help you see the bigger picture: Pros You will get more personalized attention from professors and academic advisors. There is a greater focus on undergraduate teaching. Colleges often have more curriculum specialization for students with very specific interests. Most colleges have a closer, more unified student community. Cons There are usually fewer resources and facilities for conducting research. Faculty at colleges are less likely to be leading researchers in their fields. Colleges don't offer direct access to more advanced degrees. Most colleges will have fewer overall program offerings. What Is a University? Universities are usually larger institutions that offer both undergraduate and graduate degrees.Graduate programs at universities lead to master’s degrees and PhDs.Many universities also have associated professional schools for law, medicine, or business.In some cases, students who attend undergraduate programs at universities can earn both a bachelor’s and a master’s degree in a shorter period of time.There are a few universities that have five-year programs for qualified students, particularly in fields where graduate degrees are vital in the job world (such as engineering). Often, universities have greater variety in their course and program offerings due to a larger and more diverse student body.Sometimes universities are divided into smaller subsections that might be called â€Å"colleges† like â€Å"The College of Arts Sciences† for humanities undergraduates or â€Å"The College of Engineering† for engineering undergraduates.All of these â€Å"colleges† are still under the umbrella of the larger university.This means that undergraduates who choose to attend universities that are divided in this way usually have to make basic decisions about their fields of study before they enroll. Universities also have more of a research focus overall. Since there are usually more students, and often the majority of them are not undergraduates, undergraduate teaching may take a backseat to faculty and graduate student research.On the positive side, universities provide many opportunities for hands-on learning through independent research and partnerships with graduate students on various projects.This leads to higher quality faculty because leaders in academic fields are drawn to institutions with extensive research facilities, although the focus on research over undergraduate teaching sometimes means that faculty at universities are less engaged with students. "But Professor, that's just random squiggles!" "Maybe to you. Get on my level." Pros and Cons of Universities Here's a list of some general pros and cons of universities to summarize the previous section: Pros Lots of research opportunities and facilities are available to students. There is more access to advanced degrees and more interaction with graduate students. Professors are more likely to be highly reputable figures in their fields of research. There are more program offerings overall and a more diverse community of students. Cons Universities will offer less personalized attention from professors and advisors. Research is usually prioritized over undergraduate teaching. There is less common ground between the experiences of different students. It's harder to be indecisive about what you want to study or to switch majors at a university because of the bureaucracy involved. Should You Go to a College vs University? Some students may fit in better at either colleges or universities depending on their goals and preferences. I'll give you some basic guidelines for which types of students are more likely to thrive in each environment. You Might Be Better Suited to a College If: You’re looking for a tight-knit community where you’re always running into people you know. You like having close relationships with teachers and prefer smaller class discussions. You haven't thought much about your plans for education beyond an undergraduate degree. You think you will feel more comfortable with a greater level of personal attention and academic guidance. You’re still undecided in your major and overall academic goals for the next four years. You Might Be Better Suited to a University If: You’re looking for a large, vibrant community where you’ll always be meeting new people and attending different events. You want to do research as an undergraduate and are not bothered by large class sizes. You are good at being resourceful and pursuing your interests independently. You’re hoping to earn a graduate degree of some kind. You’re more certain about your academic and career goals. Keep in mind that these are generalizations; not all colleges and universities have the same traits.Some universities may be very small, and some colleges may have extensive research facilities. There are also universities that call the undergraduate campus a college and the school as a whole a university (this is the case with Harvard). The line between the two types of schools is not always well-defined. Make sure you do your research on each school that interests you individually before dismissing it just for being either a college or a university.Most students will be able to accomplish their goals in the context of either type of school, but one of them might be a slightly better fit for you! Goals, achievement, walking through the gates of your future, etc. You've got this! What's Next? You now know the difference between college and university. Still trying to decide where you should apply? Read this article on how to choose the best college for you. Location is one of the most important factors to consider when choosing a college. Find out if going to college near your hometown is the right choice for you. You should also check out these college search websites that will help you to narrow down your options. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Entrepreneurial Management and Leadership Essay

Entrepreneurial Management and Leadership - Essay Example nternal efforts to sustain competitive advantages through the process of innovation which serves to change the balance of competitive dominance in an established industry. This report aims to identify the corporate entrepreneurship behaviours at the Sony Corporation, a multi-national firm operating in the consumer electronics industry; a highly saturated competitive environment. Utilising a mixed methodology of secondary and primary research, this study undertakes a qualitative analysis of CE activities (or lack thereof) at the identified corporation to determine entrepreneurial behavioural impact on strategic initiatives, innovation, organisational structure and culture at the firm. A general qualitative analysis of the firm’s current competitive advantages and competitive market position is inclusive in the research. It is assumed that Sony Corporation, a company with a rich history of operations established in 1946, maintains significant entrepreneurial behaviour internally. Upon Sony’s establishment, the business only maintained $530 in available capital and maintained a workforce of only eight employees (Abiko 1966). With such a limited volume of available resources, Sony was able to convince Bell Labs to license the new innovation, the transistor, which ultimately led to Sony being a pioneering market entrant for launch of the first transistor radio. It is unlikely that Sony maintained limited entrepreneurial behaviours in its long history, an assumption based on a rich history of being a market innovator in many different product categories. This assumption will be tested utilising research on the firm. During the 1970s, Sony’s most important market, the United States, maintained a very negative perception regarding the quality of Japanese-made products. However, Sony continued to outperform many American-produced products in the consumer electronics industry which radically changed U.S. consumer perceptions of the made in Japan label (Lohr 1983).

World History Before 1500 Chapter 5 Assignment Example | Topics and Well Written Essays - 500 words

World History Before 1500 Chapter 5 - Assignment Example Other elements include important civilization tools like introduction of writing. The resurgent Greek civilization was characterized by population growth, the rice of metallurgy technology and development of intensive and extensive agriculture. The Greek civilization was defined by acquisition of knowledge and they relied on agriculture for sustenance while the Phoenician civilization was developed through trade. They were mighty traders and dominated the sea trade for approximately 3000 years. They Phoenician civilization brought Asian culture into the Europe through trade that affected Greece and the whole Mediterranean immensely (FernaÃŒ ndez 107). The main developments occurred in the area of medicine and artistry such as metallurgy and music. They developed in agriculture by use of metallic tools and fertilizer; they became masters in the areas of mathematics, astrology, geography, physics and astronomy. The Chinese at the time of Zhou dynasty develop writing as well (FernaÃŒ ndez 105). The Aryans: were warrior people, inhabited the Ganges valley. They did not develop writing as earlier as the Chinese did. They had little interest in painting and sculpture, neither did they engage in trade, but they mainly practiced agriculture. Technology spurred major changes in the Americas and sub- Saharan Africa since it helped boost production in agriculture through use of machines to prepare farmland, use of fertilizer and irrigation. It also encouraged the trade of agricultural produce by simplifying transportation to other regions (FernaÃŒ ndez 92). The links that existed between sub-Saharan Africa and Asia based on trade: they engaged in batter trade especially on agricultural produce. Cultural transmission in Americas and Africa lacked vast climatic chasms from south to north and north to south, which called for different strategies for trade. Monsoonal wind system of maritime Asia and stable Mediterranean weather favored

Watsons Caring Model Essay Example | Topics and Well Written Essays - 1000 words

Watsons Caring Model - Essay Example More so, professional nurses need to attend to patients with a positive regard and show them unconditional acceptance. Most importantly, Watson suggests that nurses need to spend time with the patients, which he calls caring moment. Watson believes that competent nurses and how they attend to patients makes the patients to feel secure; therefore, according to Watson’s caring model, nurses caring relationship with patients positively relates with the patients quick recovery, quality life and prolongation of life. Watson’s model argues that caring is the essence of nursing as it helps patients to find hope and meaning in sickness and suffering. This essay explores Watsons caring model focusing on the concepts and sub concepts of the theory, the generality of the theory and how it is applied across the culture, and lastly the impacts and its continuing influence. The key components of Watsons caring model include â€Å"carative factors, a transpersonal caring relationship, and caring moments or occasion† (Lachman, 2012). To begin with, carative factors include showing love, kindness and concern displaying sensitivity to oneself and other people’s. More so, carative factors covers understanding and accepting other people’s emotions, feelings and perceptions and convincing them to share their feelings and views, and also establishing supportive and protective environment for the patients. Furthermore, providing basic human needs, spiritual as well as the existential needs of the patient and effectively use interpersonal communication skills to establish trusting and caring relationships also serve as part of carative (Basford and Slevin, 2003). Watson caring model suggest that patients need to be helped in the creative use of self as part of caring (De and Anderson, 2008). Nevertheless, a transpersonal caring interaction c omes in when both the nurse and patient are looking

Enforcement mechanism Essay Example for Free

Enforcement mechanism Essay 1). In the absence of any legally binding enforcement mechanism, individual cartel producers may find it advantageous to cheat on the agreements and engage in secret price concessions. 2). When a promisor fails to put full effort into the performance of an agreement, yet the lack of effort is not independently verifiable, this lack of effort constitutes a 3). The Herfindahl-Hirschman index is a measure of ____. 4). In long-run equilibrium, all firms in a pure competition market situation operating under a condition of certainty will have identical costs even though they may use different production and operation techniques. 5). The distinctive characteristic of an oligopolistic market structure is that there are recognizable interdependencies among the decisions of the firms. 6). The Sherman Act prohibits: 7). Buying electricity off the freewheeling grid at one quarter til the hour for delivery on the hour illustrates: 8). Effective collusion generally is more difficult as the number of oligopolistic firms involved increases. 9). In pure competition: 10). An oligopoly is characterized by: 11). The kinked demand curve model was developed to help explain: 12). The profit-maximizing monopolist, faced with a negative-sloping demand curve, will always produce: 13). Capital expenditures: 14). Which of the following public policies has (have) the effect of restricting competition: 15). The cost of capital can be thought of as the rate of return required by investors in the firms securities. 16). ____ occur whenever a third party receives or bears costs arising from an economic transaction in which the individual (or group) is not a direct participant. 17). A firm in pure competition would shut down when: 18). The expected rate of return from a share of stock consists of: 19). In the purely competitive case, marginal revenue (MR) is equal to 20). In the  short-run for a purely competitive market, a manufacturer will stop production when: 21). Patents have been defended by some on the grounds that they stimulate inventive activity. Others have argued for changes in current patent laws because: 22). A monopoly will always produce less than a purely competitive industry, ceteris paribus. 23). The practice by telephone companies of charging lower long-distance rates at night than during the day is an example of: 24). When the cross elasticity of demand between one product and all other products is low, one is generally referring to a(n) ____ situation. 25). The decision by the Municipal Transit Authority to either refurbish existing buses, buy new large buses, or to supplement the existing fleet with mini-buses is an example of: 26). Which of the following statements is (are) true concerning a pure competition situation? 27). Which of the following are not approaches to resolving the principal-agent problem: 28). If a cartel seeks to maximize profits, the market share (or quota) for each firm should be set at a level such that the ____ of all firms is identical. 29). In the electric power industry, residential customers have relatively ____ demands for electricity compared with large industrial users and generally are charged ____ rates. 30). The largest problem faced in cartel pricing agreements such as OPEC is: 31). Non-redeployable durable assets that are dependent upon unique complementary and perfectly redeployable assets to achieve substantial value-added will typically be organized as 32). Governance mechanisms are designed 33). A(n) ____ is characterized by a relatively small number of firms producing a product. 34). The antitrust laws regulate all of the following business decisions except ____. 36). In the case of pure monopoly:

The Consumer Preference On Green Product Marketing Essay

The Consumer Preference On Green Product Marketing Essay There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide trapped and green house gases have affected the global climate. This change will affect the people live all over the world. This also includes access to water, health, food and the well being of the environment. Todays consumers have started to recognize that their purchasing behaviors actually cause a big impact to the environment. Therefore, companies should practice offering environmentally friendly products and service to people to prevent this world become worse. Although, Malaysia has undergone an excellent development followed governmental efforts to attract foreign investor to come and invest for a green product development in Malaysia, the action of environmental responsible behavior among Malaysian consumers are still low. One of the examples of the lack of environmental responsible behavior is shown in an article in Bernama whereby garbage thrown by one of the state in Malaysia residents is the main cause of river pollution in the state. According to a survey which was handled on by global market insight and information group, only 8% of Malaysian respondents responded that they have changed their behavior in a greatest deal to benefit the environment on the aspect of eco-friendliness of habits and behaviors In addition 83% respondents reported that their views on a companys and their Colleges friendliness to the environment would influence them to purchases a green products and services. Studying the determinants of generation-Y consumers green purchase behavior will be definitely benefit green marketers. Generation-Y (also known as a millennial) is defined as A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as echo boomers because they are the children of parents born during the baby boom (baby boomers). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. In a simple word, generation-Y grew up with a technology and relies on those things to perform their job and their task. In addition, when going through a literature review in Malaysian context, there are still a gap existed between environmental knowledge, intention and behavior towards green product. [Said et al. (2005)]. Even though people that have vast knowledge about green products are not necessarily would buy a green product. Therefore, factors those determine and affect Generation-Y to purchase a green product would be worth to find out. 1.1 BACKGROUND OF THE RESEARCH Environment is defined as what surrounds a thing or an item or in other words it means the surrounding. It could be a physical element which is physical environment, that includes the built environment, natural environment such as air, water, land, atmosphere and etc or it could be human environment where people surrounding the item or thing which also known as the social environment. Today environment is getting worst and worst. Many environmental issues arise. Environmental concerns have been growing in recent years. One of the examples of environmental issue is global warming. Global warming and climate change refer to an increase in average global temperatures. Natural events and human activities such as burning garbage and waste are believed to be contributing to an increase in average global temperatures. This is caused primarily by increases in greenhouse gases such as Carbon Dioxide. The greenhouse effect keeps the earth warm when functioning normally. For the first time in h istory, human activities are altering the climate of our entire planet. According to (Jack, 2010), in less than 2 centuries, humans have increased the total amount of carbon dioxide in the atmosphere by 25% from the burning of fossil fuels and the destruction of forests. In addition to the natural fluxes of carbon through the Earth system, human activities, particularly fossil fuel burning and deforestation, are also releasing carbon dioxide into the atmosphere (The Carbon Cycle; the Human Role, Earth Observatory, NASA). Green product is define as a product that produce limited carbon footprints; they may require fewer resources to produce, consume less energy or emit fewer hazardous emissions.  Green product is also a product that is non toxic, water-efficient, and also recyclable and biodegradable. There are many green products that have been produce for people in the market. For example, a household cleaner. Nowadays its nearly impossible to go shopping without finding a plethora of products that claim to be environmentally and consumer friendly. Oddly enough, many cheap and eco-friendly substances, such as vinegar, have been used for years as home cleaners. Whether you buy a green cleaning product at a store or use something on hand in your pantry, you can reap the benefits of choosing products that are gentler on you and the environment. Phosphate-free dishwasher and laundry detergents are also consider a green product because they do not discharge environment-damaging phosphates into waterway s. Other examples of green cleaning products are those labeled certified biodegradable; these have passed several stringent tests relating to biodegradability and environmental impact conducted by an independent certifying agency. According to Consumer Reports, the certified biodegradable label is more meaningful than a general biodegradable label. Glass and metal cleaners, kitchen and bathroom cleaners, and laundry detergents are products that might carry this label. The rationale for going green is twofold. Clearly, the positive effects on the environment are a key driver for purchasing green product.  Green product provides myriad environmental benefits. They can replace toxic materials that may be harmful to people or animals. Also, some products save energy and water, while others limit solid waste and manufacturing releases. Green products create a healthier environment for people through reduced exposure to cleaners, solvents, paints and other hazardous substances. Green product also can reduce allergies. Many families find that their children are suffering from allergies, even though their family history does not necessary say that there are no allergies. In some situations, chemicals found within cleaning products contain allergens. Bleaches, toxic cleaning sprays and other chemicals used to clean the home commonly contain a variety of ingredients specifically able to cause or trigger allergies in people.   Generation Y are the cool generation, they embrace brand and live in the new world of digitize communication. Thus that might be interesting to find their perception and their level of awareness towards environmental issues that the world is facing nowadays. Gen Y has grown up in a very structure, busy and over planned world. Also, Gen Y is made up of confident, optimistic young people who feel valued and wanted. In a article of science daily, Gen-Y is a people that will go all the way when it comes to saving the environment as long as it benefit to world economic and environment. They are maturing into a pragmatic generation that wants to do the right thing for the environment but also has real economic concerns 1.2 PROBLEM STATEMENT Consumers or practically customers are the sellers and buyers that boost the countrys economy. Therefore, many firms are actually putting many efforts in order to attract more customers because these customers create businesses opportunities and generate profits to them. As the world nowadays facing so many problems regarding to an environmental issue, the consumers and their attitudes or behaviors to purchase a green product are the important factors to be considered. Consumers nowadays have more choices due to the effects of globalization. They will prefer the function of the product rather than the brand or whatsoever to ensure a healthier future. To determine the current level of Gen-y consumers preference towards the green products. To determine what are the determinants or factors of Gen-y consumer preferences towards the green product. To determine the consequences or effects of Gen-y consumer preferences towards the green product. To determine consumer level of awareness of Gen-y consumer towards green product. 1.3 RESEARCH OBJECTIVE Awareness towards environmental issue that the world nowadays facing play a major role encourage people to purchase a green product. Thus, this study is attempts to relate on the various variables that influence consumer especially generation-Y to purchase a green product. The objectives are as the following: * To study the factors affecting the consumer especially Gen-Y to purchase green product. Gen-y is a new generation and It is crucial to understand as they are more advance and modernize. Thus, several researches have been conducted in order to understand consumers in a way that how they behave, and what are the factors that cause them to behave or react to the responses of the products. Leading factors such as price and quality are always the top concerns to the consumers. Product attributes will moderate the effects of price on quality judgments. Partial of the consumers may focus on buying low prices goods and neglect the quality of the products. This group of consumers takes the price as a measure of sacrifice. For instance, consumers take the price served as the benchmark for comparing utility gains from the quality of the product. One the other hand, some portion of the consumers will be willing to pay a premium price for the quality and function of the products, as they are very sensitive to the signals of the quality of one product. Thus, it is hope that this stud y will contribute further to the understanding of factors of price and quality that may lead to the consumers prefer for a green product * To understand the awareness level of people about Go Green campaign. Nowadays, there are many environmental campaign have been organized by a government and private sector. This campaign is aim to encourage people to more concern about the environment. Thus, it is hope that this study will explore how people react to a environmental campaign and what is their level of awareness about the awareness campaign. * To examine the benefit for people involvement in Go Green program. We might be asking, how we will benefit from getting involved in this environmental campaign. Well, recently there has been an increase in events directly related to the availability of natural resources. For example energy shortages that resulted to load shedding, change in weather patterns and water shortages. As a result, civil society is recognizing the need to manage our natural resources more effectively and responsibly. In doing so, we can ensure positive effects on our health, quality of life and even the cost of living. Thus, this study will help people to getting known more about what they will gain if they participate in the environmental campaign. *To discover what consumer perception towards green product. In curiosity to identify what are the main components or criteria that consumer especially gen-Y are looking forward in order to purchase a green product. It is true that each and every one of us are special and unique in the way we are, thus, every consumer has their very own perception in purchasing a green product. Different people from different backgrounds may have different perceptions on these products. In addition to that, different demographic groups may have different perceptions to this kind of product as well. Thus, this study will help to identify whether the consumer especially gen-y prefer to buy a green product or not to safe a mother of earth. 1.4 SIGNIFICANCE OF STUDY This study is crucial as there are a lot of green products have been selling nowadays. Obviously, when we talk about green product, the price for that particular item might be so expensive. The study on factors affecting consumer especially Gen-Y buying a green product may allow us to know in depth why are previous efforts taken does not produce as it is thought it would be. Based on the study conducted, motivations towards the environment, knowledge on green product, social norm, awareness and self-image have an impact on the consumer especially Gen-Y buying a green product. Government may need to enhance its program in educating people green product. New and more interesting Go Green program and method is a definite necessity in motivating people to increase their interest/awareness on a green product and indirectly motivates them to purchase it. 1.5 SCOPE OF STUDY The research focus on students in Multimedia University (MMU) Melaka campus and teenagers from outside the campus which comes from various demographic backgrounds such as the faculty, ethnicity and nationality. The focused respondents are a great resemblance on the exact population in Malaysia. 1.6 ORGANIZATIONAL OF RESEARCH 1.6.1 Chapter 1: Introduction Regarding this chapter, it introduce the background of this research such as why do people as a consumer buy a green product. Thus, this will create a strong preference among the gen-y consumers locally and abroad to consume and purchase green products. These sections will explain in details in the of consumers preferences from the Malaysian perspective and as well from the global view for green products. This chapter also recognized the problem statement and the research objectives for this research. Finally, the justification of the research will help to justify the benefits and those who will gain in this research. Chapter 2 : Literature Review A thorough study will be conducted on the dependent variable and independent variables. The main purpose for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and independent variables will be cited from the journals in order to strengthen every point mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be founded in this chapter. In addition to that, this chapter explains the relationships on several independent variables relate to the dependent variables. 1.6.2 Chapter 3 : Research Methodology Research methodology is usually conducted after the thorough study of literature review. In this chapter, theoretical framework will be form to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of limited evidences will explain the relationships between two or more variables. All the hypotheses stated will be tested together with empirical data. This chapter also includes the description of the sampling data, data collections and as well as the development of the questionnaire for this research. Chapter 4 : Data Analysis After questionnaires are collected from all the respondents, then few tests will be conducted to test on the validity and reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that symbolize their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research. Chapter 5 : Conclusion This chapter will provide the final outcome of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold. Chapter 2 Literature Review 2.1 Environmental quality in Malaysia According to report from Department of Environment Malaysia, 2006, Malaysia experienced a short period of slight to moderate haze due to trans-boundary pollution from neighboring countries. Different states have the differed air quality status according to the geographical locations, the industrial and commercial activities, populated areas and the traffic conditions. During that period, especially in Klang Valley, one of the area in Malaysia was more exposed to be effects to air pollution than any other areas. Statistic shows that, the air quality there was good only 23% of the time, moderate 70% of the time and the remaining 7% at an unhealthy level. As a developing country, Malaysia faced in a numerous challenge to ensure a balance between environmental sustainability and development. River quality, urban air, deforestation, household and hazardous waste are some of the major serious and worrying environmental problems faced by the country According to The Ninth Malaysia Plan (2006-2010) report, Malaysian government allocated RM510 million for cleaning, preserving and beautifying rivers; RM530 million for coastal management; RM200 million for reforestation; and another RM70 million for the management of wildfire and protected areas to ensure environmental sustainability and resource management. In a global environment article stated that, Solid waste is one of the three major environmental problems in Malaysia. It plays a significant role in the ability of Nature to sustain life within its capacity. Currently, over 23,000 tonnes of waste is produced each day in Malaysia. However, this amount is expected to rise to 30,000 tonnes by the year 2020. The amount of waste generated will continues to increase. It is because due to the increasing population and development in this country. It will be assume that, it will be only less than 5% of the waste is being recycled. Rivers represent the lease of life which pulses through the earth. It is a finite and only source of water. In Malaysia, there are almost 1800 rivers. Sadly, more than half of these rivers have been polluted and destroyed. Improper solid waste management contributes greatly to river pollution. Improper solid waste management also contributes to climate change decomposing waste produces methane and production of new products to meet demand emits greenhouse gases and utilizes natural resources. Therefore, a change towards more sustainable consumption patterns is required. 2.1.1 Concern of environment There are many reasons and factors that affect consumer especially Gen-Y to buy a green product. According to  Mostafa (2007), green purchase behavior or environmental friendly buying behavior is the ingesting of products that are beneficial to the environment, recyclable or conservable, Sensitive and responsive to ecological concerns. Concern for the environment is perceived to be important in encouraging consumer to participate in green program and also buying a green product. Research finding suggest that, moral concerns determine several curtailment behaviors (Goldstein et al., 2008; Hage et al., 2009). However, studies on the influence of moral concerns on consumer high involvement buying decisions with environmental implications are rare (Thà ¸gersen, 2005). This is a problem since overlooking an influential determinant might hinder or delay successful diffusion of environmentally friendlier products and innovations. Consumer identify environmental protection as a priority f or governmental policies and this interest has led to an increase in ethical production-for both consumer and non-consumer products (  Finisterra do Paà §o  et al., 2009). Sensitivity to environmental issues shifts consumer behavior towards supporting the growth and diffusion of green marketing and ecologically-conscious consumer behavior including: consumer preference for greener firms, increase in demand for greener products. (Alsmadi, 2008; Finisterra do Pacao et al.,2009) found that greater awareness of environmental problems, increased media coverage, impact of major industrial disasters on public opinion, and the rise of pressure group activities are among the factors driving environmental concerns. 2.2 Green marketing Grant, John.(2008)define the green as a brand that that offers a significant eco-advantage over the incumbents and which hence appeals to those who are willing to making green a high priority. Soonthonsmai (2008) defined a green marketing as the activities that have been action by firms that are really concern about the environment by convey the environmentally sound goods or services to build and create consumers satisfaction. Other definitions of green marketing as suggested by marketing scholars are include social marketing, ecological marketing or environmental marketing. Harrison (2008) suggest that green marketing strategy by firms through positioning the environmental benefits of green products to consumers perception to influence their purchasing decision. Peatitie (2007) and Welford (2000) defined green marketing as the management process responsible for identifying and satisfying the requirements of customers and society in a profitable and sustainable way. In reality, comp anies that are going to pursue green marketing encounter various challenges mainly from the variability of demand, un-favorable consumer perception and high cost (Gurau and Ranchhod, 2008). The most key concern lies in an understanding of green consumers and their characteristics and it will help firm to enable and to develop a new target and segmentation strategies (DSouza et al., 2008). Dwyer (2009) defined green as the products to be designed, commercialized, and used which are capable of reducing sources of pollution and minimizing risks to human health and the environment. On the other hand, there are product sector speci ¬Ã‚ c examples of research on green buying process, such as food and household products (Vantomme et al., 2005) and clothes (Shaw et al., 2006) 2.2.1 Consumer preference on green product The dependent variable in this study is the factor that affecting consumer preferences for green products. Everyone in this Earth, play a major role as a consumer. Consumers are the main factors that boost a countrys economy. Each and every consumer has their very own perspective and preferences towards what they consume. Consumer from different demographic factors such as background and society may influence their behavior in making decisions while to purchase products. Thus, it is undeniable that consumers preferences and their perspective towards goods and services are hard to predict. DSouza  et al.  (2006a)  found out in their research that consumers perception on green products did not influence by any criteria such as packaging, label and ingredient of a product. The important finding from  DSouza  et al.  (2006)  was that green consumers will be rely more on their personal experience in using the green product rather than assess a green product base on marketers provided information. Interestingly, this finding however contradicts to Taghian and Lambs finding. They found that consumers are getting more environmental information by look at a product labels before deciding to purchase it. It is mean that, labels are important to capture consumer impression to buy a green product. Rashid (2009)  in his study stated that eco label is an important factor that would enable consumers to make the right purchase choice if they faced with a situation that required them to taking their consideration of the environmental impact on a product that they wish to purchase. The importance of consumers has lead to many researches to be conducted in order to study on their behavior and attitudes towards what they perceived on the products. Barr and Gilg (2006) was found that green purchasing behavior was the least popular activity alongside activities such as recycling and habitual household activities. However, not surprisingly, green consumers do consider environmental factors when purchasing products, but engaged more frequently in activities such as switching off lights and recycling paper (daily activities). Wheale and Hinton (2007) suggested that amongst the population of green consumers there is a hierarchy of importance of ethical drivers in the purchase decision-making process. The environment and the quality of the product was rated as the most important ethical driver during purchasing decisions. The finding from  DSouza  et al.  (2006)  was if product is lower in quality, consumers would not have interested to purchase the products eve n though they were always reading labels outside the product. Furthermore, if ordinary product is more expensive compared to a green product, consumers might have intention to buy green products because of the benefit and the cost. Therefore,  DSouza  et al.  (2006)  concluded from their study that consumers were not compromised to lower product quality. 2.3 Knowledge and attitude towards environment and green product Knowledge and attitude towards environment are very important to influcence consumer especially Gen-Y To purchase green products. There is a general belief among the researchers and also the environmental activists that by purchasing environmentally friendly products or green products, products with a recyclable packaging or properly disposing of non-biodegradable garbage, consumers indirectly can contribute significantly in order to enhance the quality of the environment (Abdul-Muhmim, 2007). The quality of the environment depends critically on the level of knowledge, attitudes, values and practices of consumers (Mansaray and Abijoye, 2005). Attitudes are the most consistent clarifying factor in predicting consumers willingness to pay for green products (Chyong et al., 2006). This means, price is not the main cause in avert consumers from purchasing green products if they are pro-environment. Researcher also found that Influencing consumer behaviour is a complex and difficult task r equiring knowledge of its determinants. The most convincing support of the growing influence of the ecologically-friendly consumer is the increase in the number of individuals that are willing to pay more for environmentally friendly products (Bang et al., 2005). 2.4 Social norm and value perception influence consumer to buy green product. Studies have also investigated the effect social influence has affect consumer especially Gen-Y purchase green product.The interest in green initiatives is not expected to emanate only from external impositions and inducements but also from the internal sense of responsibility of a firm towards the society in which it exists. For green issues, such sensitivity is intensified by increasing environmental problems such as global warming and pollution. Such problems may also raise awareness and interest of a firm to behave in a more socially responsible manner and reflect an image of due diligence and commitment to sustainability. Green purchasing is primarily motivated by a certain degree of consumer ecological consciousness. Frey and Stutzer (2006) identify a number reasons behind environmental motivation: intrinsic motivations, altruism, internalized norms and social norms. Social norms lead individuals to take into consideration the opinions of the other members of society when choosing a green product over another: if they think that their acquaintances approve of green product purchase and disapprove of standard product purchase, there are encouraged to buy green products. (Ewing, 2005) stated that social norms are an important motivator of ecologically responsible behaviour. The strength of the normative influence of the consumers family and social groups on purchasing decisions depends on the characteristics of the product (e.g. luxury rather than a necessity). Value perception is the conception one has of oneself. Study in marketing influence on consumer purchase decision on green product, value perception was influencing green behaviours. This agrees to Lee(2008) finding value perception as the third predictor of her study. Apart from behavioral aspects, numerous studies have also looked at the relationship between demographic and socioeconomic variables and purchase green product involvement. Kinnear, T. and Taylor, J. (1973) stated that there has been no signi ¬Ã‚ cant link found between demographic segmentation and green purchase. This could be due to the notion that different groups of people relate to different parts of the environmental agenda Peattie, K. (1995). There have been contradictory results of younger and older age groups concerns about environmental issues Peattie, K. (1995). There is, however, a belief that environmental concern is directly related to a consumers level of education Balderjahn, I. (1988). Based on four surveys, Hines et al. found no relationship with gender. Chapter 3 Research Methodology 3.1 Overview Methodology is a system of methods used in a particular research. Research methodology normally comes after defining the problems and completing the thorough of the literature review. Research methodology which has been implemented to collect, investigate and as well as interpreting data obtained for the testing of the hypothesis will be discussed. Theoretical framework will be formed in this chapter in order to illustrate the relationships in between the dependent variable and independent variables. Besides that, hypotheses were developed and will be discussed together with the explanations in conjunction with the dependent variable and the independent variables. On top of that, plans of the sampling method, data collection methods and as well as the development of the questionnaires are included in this chapter. Finally, the data analysis and the hypotheses testing will carry out to analyze the responses from the respondents so that it will derive to a stronger conclusion at the en d of this research. 3.2 Theoretical Framework Figure 3.1 below illustrates a theoretical framework that shows the relationships in between the dependent variable and the independent variables. Knowledge Country Factors affecting Gen-y consumer in Malaysia buying a green product Attitude Social Norm Value Perception 3.3 Explanation of Framework The preferences of consumers for green products are subjective. Consumer from different demographic factors such as background and society may influence their behavior in making decisions while to purchase products. Whether they have a greater of favor to green products or to ordinary products are just hard to predict. Thus, it is undeniable that consumers preferences and their perspective towards goods and services are hard to predict. The importances of consumers have lead to many researches to be conducted in order to study on their behavior and attitudes towards what they perceived on the products. The knowledge, which is one of the factors that might cause preferences for consumers to make purchases for green products. The first thing that came across consumers mind is the brands and firms that produce a green product. Thus, the brand image of the company has help by providing hints to the consumers in summarizing the information from that certain product. According to Grunert (1993), knowledge of the benefits of a green products use on the environment may have an impact on whether or not that product is purchased and used. Besides that, consumers also prefer to purchase a green product with a lower cost. The attitude is another most influential factor in consumer preferences for green products. Consumers normally are not really aware about our environment is